B2E action live at EU Mission Ocean and Waters Site

B2E new action and pledge “Improving European wild and aquaculture seafood consumption” submitted under the “Mission Restore our Ocean and Waters” Charters, powered by EU, has been accepted.

The action intends to end prejudices surrounding aquaculture and to help all consumers across Europe choose the freshest, healthiest, most environmentally and economically sustainable seafood, though selected information and dissemination campaigns like “Oh No! It’s a Myth!” and the Digital Guide “The 10 Commandments of Seafood”, that B2E has already launched, in 2021 and 2022, and other actions that will follow, at least until 2026.

The applications sustained that “Portugal is the third largest seafood consumer in the world and the first in the EU, with a consumption of around 60 kgs per capita. However, at European level, only 10% of seafood consumption comes from EU aquaculture.”

These B2E campaigns will present several videos, photos, social media posts and data, available on our website and on our LinkedIn, Facebook and Instagram profiles.

The information is expected to achieve thousands of seafood consumers in Europe and to help to inform and give them tools to make the best choice concerning a 360º approach, including their and their family’s health and nutrition, respect of the ocean and its resources, animal welfare, sustainability, among other aspects. B2E pledges to continue this action through the development of new actions and campaigns to be implemented in the upcoming years.

Check out the full pledge here and all actions worldwide here.

The CoLAB is also collaborating with institutions and networks such as Iceland Ocean Cluster, EU4Ocean and RISE UP (detailed info available here).

About Mission Ocean and Waters

According to the initiative website, the EU Mission “Restore our Ocean and Waters” “aims to protect and restore the health of our ocean and waters through research and innovation, citizen engagement and blue investments. The Mission’s new, systemic approach will address the ocean and waters as one and play a key role in achieving climate neutrality and restoring nature.”

EU Missions are a novelty of the Horizon Europe research and innovation programme. They assume to be “a new way to bring concrete solutions to some of our greatest challenges”. Discover more information here.