The session, which brought together experts, researchers, companies, artists, and schools, aimed to promote reflection on new approaches to strengthening ocean literacy and the role of communication in sustainability and the blue economy.

At the round table dedicated to “Communication in Ocean Literacy,” Patrícia Gonçalves presented the intervention “Story, Scroll, Spread: The Sea also communicates,” challenging the audience to rethink how the ocean is communicated and perceived.

“The challenge is not technical: it is communicational. The problem is no longer a lack of information, it is a lack of connection,” she said, emphasizing that communication should be seen as a strategic tool capable of generating empathy, curiosity, and action.

During the presentation, Patrícia Gonçalves gave examples of how 360º communication can reinforce ocean literacy, using different formats and channels to reach diverse audiences. The Fish Matter project was presented as a case study, highlighting the storytelling created to make the idea of valuing marine resources and blue circularity understandable and visual.

“Using a metaphor, we made a complex concept visible, showing that the marine economy can be innovative, sustainable, and even fun. Communication has this power: to transform technical topics into human and accessible messages,” she said.

The project’s 360º communication includes press relations, with emphasis on the visibility achieved in media outlets such as Visão magazine; creative campaigns on social media, which bring the public closer to the blue economy; and interactive videos and short documentaries, which explain in an accessible way how the Fish Matter platform works and the potential of marine co-products.